We designed a distinctive visual identity for Surrey Canada Day, Western Canada’s premier Canada Day celebration. Rooted in a vision of progress and reconciliation, the design embodies a forward-thinking spirit—inviting the community to experience the richness of diverse cultural expression alongside Canada’s enduring values and aspirations for the future. Our comprehensive deliverables encompassed print marketing, dynamic digital assets for social media, outdoor digital advertising, event signage, and apparel design, ensuring a thoughtful brand experience across all touchpoints.